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Welcome to the heart of an event that blends the identity of Portrait Milano with the energy of a “hit”. Portra-hit selects details that make an impact, just like an indelible portrait.

Until january 6th we invite you to discover the style and taste hits curated for you by antonia, beefbar, and 10_11: suggestive proposals meant to elevate every moment of these festivities into an icon of style.

The Piazza of Portrait Milano lights up in its most enchanting Christmas attire, in a magical display reflecting off the central fir tree, the lush green columns of the portico, the 17th-century vaulted ceilings, and the glazed greenhouses.

Portrait Milano’s Christmas “playlist” is on: a creative collection of “hits” of style and taste designed for those who experience this place every morning, week, or season, or simply for seeking the perfect gift for themselves or others.

Traditions never fail at 10_11

10_11 fosters indulgence through artisanal Panettone, Pandori, and nougats available for purchase. Panettone is also presented in a distinctive Portrait Milano bag — a bucket bag made in bouclé fabric with leather handles which has already become a fashionable statement, as is Panettone for this city.

Plus, this is the right place to discover the new Cake Couture collection: six iconic archive shoe designs by Salvatore Ferragamo, the “Shoemaker of Dreams,” served as the inspiration for Pastry Chef Cesare Murzilli, who reimagines them with creativity and expertise as exquisite cakes that can be ordered in regular size, as single portions, or in a box of three individual portions, making them an ideal holiday gift.

12 pm – 8 pm

Books and Beyond at Antonia

A unique concept that blends the world of niche literature with established titles. Alongside a selected range of books, the store offers a handpicked collection of lifestyle objects, such as collectables, candles, beauty and home decor.

10:30 am – 7:30 pm

Champagne & Street Food at Beefbar

Beefbar brings into the Piazza a wide selection of Champagne and street food offerings (truffle quesadillas, beef ham and savory panettone, crab tacos) to be enjoyed in the glazed greenshouse immersed in the courtyard.

12 pm – 8 pm